I was listening to Canadian Education Association CEO, Ron Canuel, recently and he referenced John Kotter, a professor at the Harvard Business School. It was a name I knew, but I hadn’t previously been exposed to his work. Canuel shared Kotter’s list of the four strategies people use to help kill good ideas.
- Fear mongering involves creating infectious anxiety, scaring others into believing a good idea is far too risky to pursue
- Death by Delay entails stalling an idea with never-ending questions, straw polls, and meetings—until the idea eventually loses momentum and fizzles out
- Confusion consists of peppering a conversation with a stream of irrelevant facts and convoluted questions, making it near impossible for the innovator to keep the discussion on track
- Ridicule is a direct attack on the character of the person who proposed the idea, creating indirect doubts about the idea itself
- Invite the opposition in — “bring in the lions” — which is often counter intuitive since it focusses attention on the idea, which creates attention and engagement and can help win over hearts and minds; critics can be helpful
- Keep ideas clear, simple and full of common sense and don’t allow yourself to get lost in the details
- Treat the audience with respect – don’t try to beat people into submission. This just makes you look bad. Let the crowd come to understand and sympathize with your view
- Pay attention to the masses, and don’t obsess over the very few. In the end, it is about the majority, not the minority
- Preparation is really what it is all about