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Last week I shared Superintendency & Social Networking, a post that was also published in the AASA School Administrator Magazine.  I also wrote two smaller pieces for this most recent edition; edited versions are below.  I came back to two questions that I get asked frequently – how do you find the time and what tools should one be using.

Here are my thoughts:

Finding the Time for Social Media

The superintendency is already a completely consuming job, so how can you possibly find the time to invest in social media? These are my suggestions for those looking to add social media to their work routine.

Create manageable expectations. Whether it is a blog, Twitter or other tools, be realistic about the commitment you can make to participating in social media.

Choose a few tools and use them well. There are thousands of tools available. Select a few and develop a comfort level with them. Start with tools such as YouTube, Facebook or Twitter, all of which are heavily subscribed to by those around you.

Block out some time. As you get into a routine, schedule time each week to spend engaging in social media. It might be 15 minutes a few nights a week or some time on Sunday morning, but it needs to become part of your routine.

Decide what this will replace. As you start tweeting and blogging, decide what you won’t do and what this will replace. As you engage in social media, some of the more traditional outlets, such as reading newsletters, can be eliminated.

Embrace mobility. Be sure people know you want to be contacted, and then ensure you have access to all these tools on your mobile phone, whether it is phoning, texting, tweeting or Facebook use. You want to be mobile so you don’t have to be in the office to be at work.

Five Indispensable Tools

Blog: Consider this your home base for social media and the venue for sharing your ideas on leadership and education practices. My blog is where I share my thinking, and it serves as a great portfolio of the work that has engaged me.

Facebook: Often considered more of a personal communication tool, it remains an excellent way to connect to your community. It is still the No. 1 social media tool used by our families, so it functions as a great place to share photos from events and alert the community to upcoming events.

SlideShare: This is the place to post all of your PowerPoints so they are easily accessible to educators in your district and elsewhere. No longer do I distribute presentations by e-mail. Rather, I make them all accessible through SlideShare so others can use and share them.

Twitter: This is your avenue for connecting to your community 140 characters at a time. Twitter is a wonderful professional learning network, connecting me with colleagues from around the world.

YouTube: Short videos of your school visits or records of your speeches now can go online. The use of video is growing, and YouTube is a great place to create a repository of your work.

I know these are regular questions for many – I would love to hear other tools that people find as core, and also other strategies people use to find the time.

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I have used the above slide in a number of presentations to make the point that British Columbia is leading Canada (perhaps even the world) in the professional use of social media in K-12 education. I freely admit I don’t have the statistics to back up the claim — there are simply more teachers, administrators, parents, trustees, and others here, who are logging into their blogs, Twitter, Facebook, and YouTube accounts in the name of professional learning, than any other jurisdiction.

In the past year we have moved from several dozen blogs around K-12 education, to numbers in the hundreds, with representation in every area of the education system.  The #bced tag on Twitter is one of the most engaged with conversations about the ever-changing education profession, and there are many other social sites having these conversations as well.

The conversations around the profession itself are very interesting.  In social media, ‘role’ becomes less important; there is a flattening of society and it is ‘ideas’ that have increased value.  There are also incredible opportunities  to reflect, share, and learn without the limitations of geography. I could go on, and there have been many others who have covered the ground about the value of social media for educators, and how Twitter and blogging can be extremely powerful in professional development.  This is true for those interested in education in BC, but it is also true of other professionals around the world.

So why has BC moved so quickly and taken such leadership in this area? As mentioned, I have no statistical proof, but a series of ideas as to why BC is the leading jurisdiction using social media to engage in the profession of education.

Some Thoughts:

1) It is not as “new” here as it is in many places:  Five years ago, as a principal in the Coquitlam School District, I was seeing for my colleagues, blogs were already becoming routine including: Brian Kuhn (district), David Truss (school administrator) and James McConville (teacher), all engaging in social media.  We have a long history of models to look at and are in a much deeper place with this type of learning than other jurisdictions.  So, it is no longer a novelty here that it is in some other areas and is a much more mature and developed.

2) Networking is a core element of BC’s education scene:  Since 2000, Judy Halbert and Linda Kaser have been working with teachers, administrators and other educators through The Network of Performance Based Schools.   This network (which I blogged about here) has been a model for jurisdictions around the world.  The culture of face-to-face networking moves naturally to social media networking, and connects the interest around learning ideas.  This social media networking is an extension of the face-to-face conversations that Halbert and Kaser have long sponsored.

3)  The traditional media “plays” in social media: Most notable is Vancouver Sun Education Reporter, Janet Steffenhagen, who has the popular Report Card blog and is a regular tweeter.  She is not the only one.  From The Globe and Mail, to CKNW, to most local newspaper reporters covering education, they regularly engage in social media.  Often, we now see what will be “news” on a nightly newscast or morning newspaper make news first on Twitter or in a blog.  Social media has become fertile ground for education reporters researching their next story; it is seen as a place to break and make news.

4) Organizations and government “play” in social media: I knew Twitter was part of the establishment and no longer on the fringe when I saw the education minister join a debate online one night. Of course, that is not the only example. Almost every organization involved in education is on Twitter including the BCTFBCPVPA, CUPE, BCSTA and BCPSEA. Not only are these organizations out there in a corporate sense, but many in their leadership have their own accounts.  One can look at examples like the recent Facebook campaign by BC principals, or the revamped and expanded BCSTA social media presence on the value being placed on social media.

5)  There are some regular and thoughtful voices:  There are a number of individuals with a profile well beyond our borders.  From  Bruce Beairsto who blogs on the Canadian Education Association site, to well-known edu-bloggers including Chris Wejr from Agassiz, David Wees from Vancouver, Cale Birk from Kamloops and many more, there are some regular contributors who are seen as “go to” people for interesting reflections and ideas.

6) We are at a time when we are examining the profession:  Even before the BC Education Plan, the last several years have been full of discussions within the system about how a high-performing system should evolve.  With some high-level direction from the province, but not a lot of prescription, the time is ripe for sharing ideas and innovations within and across jurisdictions.

7) We have an amazingly dedicated profession:  Even in challenging times, it is stunning to see the number of teachers, school administrators and other educators spending time in their evenings and weekends to reflect and share through their blogs, Twitter and other venues.  The reason why we have one of the highest performing jurisdictions in the world is because it is accompanied by an equally talented and dedicated group of educators.  As social  media has grown, so has our educators’ need to harness it for professional growth.

This is far from an exhaustive list.  But, I am often asked by other jurisdictions why those who are involved in the BC education system have taken to social media at such a greater rate than anywhere else?  I believe it is our ability to see around the corner to where we need to go next that is part of our success story, and that is what we have done by engaging in social media.

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There has been an amazing change in the videos that are shared and go viral on the internet.  Five years ago YouTube was the America’s Funniest Home Videos of the internet.  Now, my inbox is more likely to be filled with videos like Sir Ken Robinson’s Changing education paradigms or Sugata Mitra’s The child-driven education than videos of herding cats.  Over the last two weeks, few videos have been as widely shared on the internet as Joel Burns‘ video “it gets better”.

This video is powerful on many levels, but it does an amazing job of highlighting how video is changing our world.  A former colleague of mine from Coquitlam nicely described this, saying there is  “nothing more powerful than this marriage of technology with speaking from the heart.”  Ten years ago this speech would have been an amazing powerful experience for those in attendance at the Forth Worth City Council that night.  Some would have gone away, talked with family and friends of what they saw and heard, but it would not have been the same.  Maybe local cable TV would have aired the council meeting, and a few hundred more people would have seen the video.  As I write this blog post, about 2.5 million people have watched the video on YouTube and because of its popularity on YouTube, a number of national shows have taken the issue and the video, and have brought it into millions of more living rooms, dinner conversations, and water-cooler discussions around the world.

Of course, at its core,  it gave voice and hope to students who feel so alone and so isolated that they contemplate suicide.  It also provides a real, timely resource for families, schools and others.

So there are many lessons for our schools.  One is absolutely about technology.  It is just a tool, but it can amplify heart and character.  We need to empower students to have voice, and show them that voice can become influence.  And video, is changing the game.

I would be remiss in closing the post without coming back to the content of Joel’s video.  The topic he raises is one so many of us in education think about.  The BCTF has a number of resources to support lesbian, gay, bisexual, transgender and questioning youth (LGBTQ) issues in schools available here, and the Ministry of Education has school supports available here.

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