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Posts Tagged ‘Adam Grant’

Like many of you, I’ve been saying it for years:

We are more distracted than ever.

And most days, I still believe it.

I’ve felt it myself, scrolling instead of reading, checking my phone when I meant to be present, struggling to sustain focus on the kind of deep work that once came easily. I even poked fun at myself recently in a post about the rare event of finishing a book from start to finish (read that one here). And last year, I wrote about The Anxious Generation (read here), where I shared my own growing unease around technology and attention. That unease felt and still feels very real.

But  I recently listened to historian Daniel Immerwahr on ReThinking with Adam Grant (podcast transcript here), and it nudged my thinking in a new direction.

Immerwahr’s voice on the podcast was measured, as he challenged what feels like common sense. In his article, What If the Attention Crisis Is a Distraction?, he doesn’t deny that something has changed. But he questions whether our capacity to pay attention is actually shrinking.

His thesis? What we’re experiencing isn’t so much an attention crisis as an attention transition, a shift in what we pay attention to, not a collapse in our ability to focus.

As I listened, I thought about every school district meeting where we have discussed “student attention spans,” every workshop on “managing digital distractions.” Immerwahr’s historical perspective was both humbling and illuminating. Each generation, he explained, has had its own attention-based moral crisis. Long novels like War and Peace, now seen as the gold standard of deep focus, were once criticized for pulling readers away from “serious” pursuits. Even the in-home piano was considered a threat to literacy. The through-line wasn’t the technology itself, but our recurring anxiety about it.

“The age of distraction,” Immerwahr reminded listeners, “is also the age of obsession.”

That phrase challenges my beliefs. Because if our students are still capable of obsession—if they’re investing hours into Minecraft builds, anime story arcs, K-pop lore, or long-form YouTube video essays, then maybe our job as educators isn’t to fix their attention spans, but to better understand their motivations.

Maybe we need to stop asking, “Why can’t they focus?”
And start asking, “What are they choosing to focus on and why?”

Immerwahr’s framework challenged how I think about what I see in classrooms. When he talked about each era inventing its own “attention villains,” from novels to comic books to television to smartphones, I couldn’t help but reflect on how we have positioned technology in schools. We often treat student distraction as a deficit, something to be minimized or managed. We build rules around device use, worry about TikTok trends and lament that students won’t engage in “deep work.” But what if we are repeating the same historical pattern mistaking change for decline?

This reframe aligns with what many of us observe daily:

A student who zones out during a worksheet lights up during a design challenge.

A teen who “won’t read” a novel devours fan fiction late into the night.

A class that seems scattered in one setting becomes intensely focused in another.

Are these attention issues or attention mismatches?

Immerwahr’s perspective pushes us to think historically and humanely. He urges us to be cautious before declaring crises, reminding us that many past panics now look, in hindsight, a little overblown. That doesn’t mean our concerns aren’t valid. But it does mean we might benefit from approaching them with more perspective—and less panic.

This historical lens matters deeply in K–12 education. Because when we believe attention is disappearing, we tend to narrow learning: shorter tasks, simpler texts, more control. But if we believe attention is evolving, we can instead broaden learning: tap into student interests, create room for choice and voice, and build bridges between traditional and digital literacies.

I’m not suggesting we stop teaching focus. The ability to sustain attention, to read deeply, think critically, and sit with a problem, remains essential. But perhaps our traditional signals of engagement (a quiet room, a student holding a novel) no longer tell the full story. And if we cling too tightly to old definitions, we risk misreading what’s actually happening in classrooms.

So yes, I still worry about distraction.

Yes, I still believe in the power of silence, of getting lost in a book, of unplugged time to think.

But no, I no longer quick to agree we are in free fall.

We are not attention-starved. We’re attention-splintered.
And that’s not a crisis, it’s a challenge.

It invites us as educators, leaders and learners to design learning that earns attention, not demands it. To meet students where they are, and guide them toward where they can go. To remember that our job isn’t just to manage attention but to inspire it.


The image at the top of this post was generated through AI.  Various AI tools were used as feedback helpers (for our students this post would be a Yellow assignment – see link to explanation chart) as I edited and refined my thinking.

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Our third child is in the process of selecting which university to attend next fall. And it sometimes feels like there are too many choices. When he hears about another program or school, he adds it to the list and all of the sudden, a list of two schools turns into eight. And there is tremendous pressure to pick the “right” one.

Of course, this is all very familiar. I see and hear this on a weekly basis at work as families locally and globally are looking to find the right K-12 school for their child.  They visit multiple schools in our district, they speak to administrators, they examine test scores and they talk to current and former parents – doing as much research as possible.  

Listening recently to Barry Schwartz, gave me a different perspective on these kind of situations.  Schwartz is a psychologist with a famous TED Talk on the paradox of choice. In a recent podcast conversation with Adam Grant he told the story of how he often uses this New Yorker cartoon in his presentations: 

 

Schwartz argues that if you have stuck in your head that Yale is better than Brown and you go to Brown, you will not enjoy Brown as much had you not had that thought.  He argues:

Are there differences between Brown and Yale? Of course there are. Are there differences that you can know about in advance? Almost certainly not. And a lot of those differences are gonna be the result of happenstance, who your roommate is in your freshman year, who happens to be teaching Bio 1 when you take it, stuff like that.

So, you’re already in the region of unimaginable excellence, and there’s no reason to drive yourself crazy about this, deciding which of these incredibly excellent places is the place that you should be spending the next four years. But it’s hard, this is a, I don’t know what your experience has been, Adam. I find it impossible to convince young people that what I just said is true.

This sentiment connects for me, as I think about my son’s university decisions and our West Vancouver parents K-12 school decisions.  My son is picking between a number of great schools.  He is going to attend a major university in Canada – and they are all good.  As Schwartz says, this is really a region “of unimaginable excellence.”  But who knows who his roommates will be, or his teammates on the track team, or the people who sit next to him in his classes.  These “first” people will arguably make it the “right” school for him.  

And for the parents in West Vancouver, I say with completely sincerity, all of our schools are great schools.  There are no bad choices.  And I know most don’t believe me – they figure that is just superintendent-talk and something I have to say.  But every year I talk to students and their parents that LOVE all of our schools.  I know I wish there was some kind of code that could be cracked, to get the best experience for our students to perfectly match each child to the absolute best school for them – but within great experiences, some of what happens is luck.  

I like Adam Grant’s conclusion at the end of the podcast, good advice for my son and his university selection, and for all the parents and students I talk to about West Vancouver schools:

I think my biggest takeaway here is that the more you struggle with a choice, the more likely it is that there is not a right choice. So instead of agonizing over whether you’ve made the best decision, it’s probably worth picking an option. And then trying to turn it into a good decision.

We are fortunate to have so many great choices and excellent options when it comes to schooling – both in the K-12 system and the post-secondary world.  What a lucky position for all of our students.

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